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B2B Selling Guide
The guide is a response to the growing demand of sales departments for the transformation of the transactional sales model towards the Agile Advisory Sales model in the B2B segment.
It will be regularly supplemented and expanded with new sections. I encourage you to ask questions and a constructive discussion based on your experience.
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Guides, meetings, industry events and much more.
Join the community and become an expert in Agile B2B Selling. Build new set of competencies and become Leader, not Manager.
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The 2020 State of B2B Marketing & Sales – International Study
Our goal is to discover stoppers and game changers of Digital Transformation in marketing and sales teams. We believe the answer is hidden in relations in triangle: Top management – Marketing – Sales.
Join our study and find out how you can improve your B2B Marketing and become more Agile.
“The 2020 State of B2B Marketing & Sales – International Study Report” will be available free of charge.
Our great Customers about us
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Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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Victor Lyczko is a charismatic B2B Sales and Marketing expert. He has unique ability to transfer knowledge to various workshop participants. This is not an easy challenge...
Project for Volkswagen Group Poland
Key Account Manager for SME at Volkswagen Group Poland
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Cooperation with Victor Lyczko has enabled our B2B Marketing department to become a team capable of achieving goals hand in hand Sales Team. Victor transfers knowledge in a perfect way and raises managers' awareness in the field of B2B Marketing.
Project for Future Processing
Lead Generation Manager
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Thanks to the B2B Power Group we have identified key challenges and competences of the car dealer network that we will continue to work on. The high dynamics of the meetings and many inspiring questions from B2B Marketing and Sales experts led us to develop completely new way of thinking.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.
Project for Future Processing
Marketing and Lead Generation Manager
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