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The comprehensive B2B Selling on-line Guide.
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Introduction to the Agile B2B Selling Guide
The guide is a response to the growing demand of sales departments for the transformation of the transactional sales model towards the Agile Advisory Sales model in the B2B segment.
It will be regularly supplemented and expanded with new sections. I encourage you to ask questions and a constructive discussion based on your experience.
Agile B2B Selling Guide – contents
The guide is divided into parts. It is developed on regular basis.
Part 1.
Why today Sales is nothing without Marketing.
status: publication date – January 2021
I present 5 fundamental reasons why B2B sales should not be conducted according to classic rules.
Part 2.
Sales Funnel is killing Agile Selling.
status: publication date: January 2021
Sales funnel can damage you business. It also affects the attitude of managers and the sales team in the negative way.
Part 3.
MARS1 Agile Framework
(MARS1 – Marketing & Sales as ONE)
status: publication date – February 2021
The MARS1 Agile Framework is not just an alternative to the funnel. It is also a space that enables full integration of B2B marketing and sales.
Part 4.
How to use MARS1 Agile Framework
(Inbound and outbound methods for Sales)
status: publication date – February 2021
The innovative sales methods presented in this part redefine what a sales reps should do to be effective.
Part 5.
Customer segmentation – MARS1 approach
(Value proposition and segment mix)
status: publication date – March 2021
Segmentation is often seen as a boring and insignificant element of sales. Meanwhile, it decides whether sales reps spend time on the right customers or lose it on customers who will never buy.
Part 6.
New Sales competencies
MARS1 Agile Framework
status: publication date – March 2021
An effective sales rep is constantly expanding competence. In this part I show “must have” competences.
Part 7.
SalesTech
(mobile first, SalesTech stack, digital transformation
status: publication date – April 2021
Best practices for modern Sales.
Part 8.
B2B Sales Strategy & Tactics
(MARS1 Agile Framework approach))
status: publication date – April 2021
In this part I will show you step by step how to build an MARS1 Agile Sales Strategy.
Part 9.
MARS1 Digital Transformation walk-through
develop, execute, scale-up)
status: publication date – April 2021
On one hand, this topic mainly concerns sales managers and management boards. On the other hand, the transformation – i.e. The Change – applies primarily to sales teams. It is worth to know how such a transformation can look like in order not to lose your job, but to strengthen your position in the company.
Part…
Next parts of the guide on your request
(contact me on LinkedIn)
status: will be determined
Fell free to bring to me new topics that I should engage in. Send me a message on LinkedIN. Link to my profile here
Our GREAT Customers about us:
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Victor Lyczko is a charismatic B2B Sales and Marketing expert. He has unique ability to transfer knowledge to various workshop participants. This is not an easy challenge...
Project for Volkswagen Group Poland
Key Account Manager for SME at Volkswagen Group Poland
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Understanding customers and their needs is one thing. Understanding the needs and customers on another market (country) is a completely different story. B2B Power Group did very well on that field. I recommend working wiht them!
Project for ZT "Kruszwica" S.A.
B2B Export Sales Manager B2B at Bunge
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Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.
Project for Future Processing
Marketing and Lead Generation Manager
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Thanks to the B2B Power Group we have identified key challenges and competences of the car dealer network that we will continue to work on. The high dynamics of the meetings and many inspiring questions from B2B Marketing and Sales experts led us to develop completely new way of thinking.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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Cooperation with Victor Lyczko has enabled our B2B Marketing department to become a team capable of achieving goals hand in hand Sales Team. Victor transfers knowledge in a perfect way and raises managers' awareness in the field of B2B Marketing.
Project for Future Processing
Lead Generation Manager
-
Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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